ITEC104
– Final Research Essay Paper
Question:
Google is a company that has created a
road map for what IT companies should be like; explain how Google can be
considered to be one of the world’s best companies and at the same time one of
the world’s most secretive organizations.
Abstract
The
evolution of telecommunications has gradually increased from computer
equipment’s like transmission, hardware. The information technology involves
manipulation, retrieval and storage of data.The development in technological
distribution of various information through devices like television, radio and
telephones are involved in information technology there are many companies
which deals in technological advancement in the software and hard ware sector
and also in the telecom industry, and semi-conductors, electronics and the
usage and development of internet has increased wide range of possibilities.
The companies like Google Inc. they have automated business process which is
effective in productivity tools and is very efficient with the use of
information technology.
Over
the past decade there has been a lot of technology developmenthas been
accelerated by the medium of communication and storage of information by humans
has changed its modes and it is processed by usage of storage technology in the
present level of technology the evolution from electronics, mechanical, is
evolved to information technology. A lot of companies in the it world is achieving
more success and increasing ideas through its solutions by giving advanced
services working around the clock to offer the client its best IT services.
Google
is considered as best company in IT sector for its development in technology,
and advancement in new possible ideas and solutions using different
technologies like internet, artificial intelligence giving best services in
Information technology and has advanced precedence in the IT development
services.
Introduction
The
google company is based in USA it has multinational cooperation’s which deals
with mainly internet services and products like Cloud computing software, it
has advanced internet search technology and offers advertisements through it
medium, the company has generated lot of profit through advertisements.The
google company was found in 1998, its main mission is to ensure that
information reaches globally which gives accessibility of information to all
people that can be use full to access information, store data and generate new
possibilities of earning through technology.
Currently
the Google company Head Quarters is situated in California. The google offers a
lot of E-Commerce business to sell its products online, google is been an
instrumental chain for businesses to sell it variety of products through it
medium which has given a tremendous growth in chain of products. The growth has
witness not only product selling but also partnerships through various organizations
which uses its web search engine. The google company offers variety of online
products such as Email, Office suite services like Word, Excel, Power Point,
and also socialnetwork services. Google has increased its products for
Desktops, Laptops, and it has various web browsing applications and it also
gives instant messaging options, and storage of data and it also gives services
for editing Photos (Duthel, 2008).
Google
has also increased its development in operating systems such as android, it had
a major role in developing operating systems.The company also has different Businesses
and development in technology which includes operating systems such as Google
Chrome which is a popular Browser which is used in every system and mobile
devices. And I also entered in the production of hard ware products with
manufacturing electronic devices which has given a way to manufacture its NEXUS
mobile devices.
Google
company is a part of Motorola company n development of mobility and it also has
partnership with construction of fiber optics named as google fiber. This
google fiber has increased its role in internet broad band projects to increase
its different datacenters worldwide. Google runs different data centers which
gives services around 1 Million servers and it generated 24 Petabytes of data for
each user per day which is more than a million a search request(Cosser,2008).
Advancement in IT
Google
is rated as a most visited website as per 2015 December in USA. The google
sites are in top 10 worldwide sites along with blogger and YouTube which is
owned and run b Google. Google is one of the best IT companies in the world
because it has variety in services that company offers and advancement in
technology services(Mills,2007).
Google
has set a path for various companies to follow its own different ways of
development and usage of technology through its solutions and services that are
IT valuable, Google has contributed a lot of growth in information technology
with its new approach of advancement in services and applications.
Google advertising
Role in IT sector
Google
has set a path in advertisement world, google earns 97% of its revenue from its
different advertisements and videos, programs it has taken the organizations
increase in marketing in innovating online approach through online
advertisements making google as biggest marketing broker in the international world
market.
Google
has achieved this advertising program by double click which determines users
interest by targeting the advertisements according to need of users. This has
made google company to be best in the IT world among different companies to
offer it services worldwide successfully.Google also has a fast tracking
methods known as Google analytics which gives owners of the websites to
tracking and view how many users are checking and using their website, it is
been done through an examination as per click rates as per website owner’s
requirements.
Google
also advanced its services in online by making a program in two parts which
enable the placing of third party in the website. Google also uses the google
ad words which helps in connecting through content network and allowing various
advertisements to be published in Google.This advertises is been viewed across
the world through google platform which google company to earn per click based
scheme to earn its income based per click or per view scheme (GEDDES, 2011).
Google search
engines
The
development of a service called a google search is one of the most popular services
given by Google, it has developed advanced web search engine which is on top of
the market in USA with 56% of usage by American people.There are many searches
done every day for the information by the users which is attributed to google
indexes which gives million f web pages to be searched based on the user
requirements choosing any operator and key word.
Google
also has an advanced image search engine which gives users a choice to enter
their own keyword based on the requirement and retrieve same images from google
data base, Google also has google Maps options which helps in navigation from
one place to another for travelling to know the distance from particular place
to the destination. This google maps is very use for users not only for
navigation but also run a business such as taxies, cabs with the use of mobile
application.It gives a new possibility for various organizations to use google
map services as their business options in cab services. This navigation option
gives user and customer to have benefit and calculation of time and distance by
using google Maps(cosser,2008).
Google
also has unique service called google news search the users can type the
information and retrieve the data, new blogs and articles as per give keyword, date,
it searches billions of news as per keyword from the data base in a fraction of
second it retrieves data. Google also has video search engine which search
engines, which searches video according to the video information entered into
the search engine it retrieves the data. Google has also made advances web
search engine options such as to search book as per given information, it
retrieves list of similar book from the data base.
Google
also has a feature called google flights which gives information about air
travelling in which we can find flights available on a particular date, flights
available from the source to the destination, we ca check airline times, seats
available for number of persons and it also has options such as first call,
business call, economic class as per requirement of user. Google also an
advanced feature in its search engine for searching apps for desktops and
mobile devices which can be used in various operating systems such as windows,
Linux, android, IOS based devices.Google also has an option called search tools
in which it helps users to retrieve data according to country and time range
with results oriented option in the search engine.
Google
has an advertising program called AD sense it is a contextual program that a
website can use by placing a piece of code in the website blog that google to
analyze the page and put ads on the topic, it gives high chance for users which
reads the blogs they can click and view the information which increases blogger
income by using ad sense where you can make money by making people search your
website and also by referring google products.
Google
has made an infrastructure for google app engine which is easy to build an
application and maintain the scale of traffic and also data storage where there
is no need of servers to store to maintain, just needs to upload the data into
the google apps and users can use the app service. It gives dynamic web
servicing automatic scaling and users to authenticate users by their user
accounts.
Google
has introduced android which has become most reliable operating system in the
world, and google has recognized most of the searches take place on the mobile
devices in future and building their own operating system it was a smart
approach to make sure google products ae available on every mobile device. Currently
there are millions of apps available for android in the app store in google
that can be also downloaded from any third party websites(mills,2007).
The
latest product of google is google TV the main reason for developing and
implementing this product was to bring ad sales on TV which gives an open up a
new revenue which will play a longer battle with Apple IOS products which makes
company as one of the best companies one of the best in IT company in the IT
industry.
Google company impact on IT world
Google
has the world’s most secretive organization it has played an important role to
set a path for different IT companies to grow their business by use of internet
and online marketing a new solution approach by using the various technologies
and bringing a new innovative idea google gives all users in the world and give
security to the users by authentication which stands as a most favored web
service option for users which gives information to the users and helps to
increase the revenue of a business by using their platform (mills,2007).
Google
being an innovative in its approaches it has also introduced google earth
program which gives geographical information. It was in 3-D created by key hole
company and google has owned the company in 2004 and made new solutions from
satellites. It has three versions Google earth- that is a free version with
limited functionalities and other two versions are google earth plus and google
earth proGoogle has created road maps for IT companies to make use of different
technologies for the businesses such as online mapping services which gives
information to business according to specified area and it gives sales by
making use of mapping services to generate revenue this listing mapping sites
serve as an effective tool for prompting business of all scales through online.
This google maps and API services has find new ways in the online market which
promotes businesses to gain revenue by use of this series. The online listing
services is able to find contact details by use of keywords with professional
activities and location(Duthel,2008).
Google
company has made a large impact on different IT companies by empowering access
to information it is the best company in the world because the search engine of
google indexes much of the world’s online information. When google didn’t
create YouTube it brought video sharing in 18 months and in 2005 when YouTube
started it is now used in 56 countries which has more than 100 hours of videos
uploaded in very minute across the world.
Google
being the most secretive organization in the world. It has best services and
products available to access by the people across the world. The services such
as goggle docs helps people to collaborate with each other by using text
documents and slide shows. This tool is being used in various news rooms the
google also has most effective tool called person finder it helps to track down
a person who is in disaster, this tool was introduced in 2010 after Haiti earth
quakes. Google has number of new project ideas and technology collaboration
that impacts world for decades to come. Google has made an impact for IT
companies to implement new solutions for different technological approaches by
using different technology(cosser,2008).
Conclusion
Information
technology which involves different mediums of telecommunications from
retrieving to storage of data.Google has set a precedence in the IT development
by being one of the best IT companies in the world by providing information
technology services through its various products. It has made a way for
different IT companies to create innovative products and applications by using
online series by having accurate speed of algorithms and presentation of
services by giving users a better technology experience from desktop to mobile
devices google has made an impact with its products and it still innovating new
wide range of projects that involves artificial intelligence in use of robotics
and health care sector(all,2011).
It
gives best way possibilities to seek through and develop an innovative products
and applications for new IT companies and set a standard by its technological
solutions and new approach giving users a new filed with technology and helping
IT companies to grow in a broader aspect by creating products and giving services
from manufacturing devices and also the use of information technology for
marketing and the use of google analytics gives owners to track the website to
track how many people are using the websites and services like google search
engine, google maps, news, and advanced search tools and use of technology in
operating system in mobile devices, google has made an impact of being one of
the world’s best company which has high employee standards and creating road
maps for different IT companies to innovate and bring solutions for
requirements by building and generating revenue with different new possible
approaches.
